Lead Segmentation in Marketing

lead segmentation

Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests.  This is why lead segmentation in marketing matters.  Additionally, their expectations are also different – while few people are satisfied with generic email content, most people want something that is actually useful for them. Lead […]

Marketing Audit Can Help

How Can a Marketing Audit Help Your Business Plan For an Uncertain Future?

The economy slowed down this year due to the pandemic. As we approach 2021, the forecast reflects modest growth. Even with that more sanguine outlook, a tremendous amount of uncertainty in the business cycle still exists. One way to prepare your business for that uncertainty is to complete a full marketing audit. An audit helps […]

Financial Services Marketing

financial services

Financial services advertising providers cater to a well regulated industry. The goal is to get noticed, stand-out to your target audience, and stay relevant to your consumers. Financial service providers without a digital strategy are overlooking an important communications channel. According to Smart Insight statistics 2020, 81% of users search online for a product or a service […]

5 Local SEO Tips for Small Businesses

5 Local SEO Tips for Small Businesses

All local businesses want more customers making it crucial to have an SEO strategy. Here are my top 10 local SEO tips for small businesses. Follow these tips and you can expect to get more exposure,  improve your ranking, drive more traffic and, attract more customers.   These tips assume that you’ve already got Google Analytics […]

Deciding whether to choose a general or specialist marketing agency

general or specialist marketing agency

Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]

PCUA Elects Chairman


I am extremely grateful for the privilege of being elected as the chairman of the Private College and University Authority. It is an honor to be entrusted with the important task of managing bond financing options for private colleges and universities in Georgia, enabling them to pursue vital capital projects. To learn more about the […]

How To Use Google Search Console

google search console

Google Search Console is an essential tool for any business hoping to get more website traffic from search engines. Not sure what it is and why you should use it?  Check out the video at the bottom of this page. The best way to set up Google Search Console is to first set up Google […]

What is website optimization?

website optimization

Everyone has a website.  Not everyone knows how important it is that the site is optimized to attract traffic and generate sales. What is website optimization? Definition: Website optimization is all the technical and marketing techniques used to acquire traffic, engage visitors. The intention is to convert that traffic into prospects or buyers. Optimization uses […]

3 Tips to Improve Your Small Business’s Email Marketing

email tips images

Life as a business owner, or solopreneur, is hard work.  Being a small business owner may mean you’re the president, main sales leader, operations manager, and accountant. That’s a lot of hats to wear.  Each role has several tasks to perform. For marketing, tasks can include content marketing, SEO, email marketing, social media marketing, and […]